ACWELL
Raved about Soko Glam founder Charlotte Cho (someone who has literally tried thousands of K-Beauty products), Acwell is a hanbang-meets-modern beauty skincare brand. Its clean formulas work on a variety of skin types, including sensitive, hyperpigmented and psoriasis-prone skin. If you're new to this brand and want to try just one product, let it be its famous licorice toner: there's a reason why it racked up a 2000-person waiting list after being made available in the U.S.!