innisfree is the number 1. beauty brand in Korea (amid stiff competition), so you know they are doing something right! Despite its popularity, the brand remains true to its core mantra: affordable skincare using sustainably sourced ingredients of the highest quality. Indeed, Innisfree uses materials from the pristine volcanic haven of Jeju Island, famed for its purity and efficacy. Try the difference! You can find all of Innisfree's bestsellers on Kanvas Beauty.