What's French for incredible curly and textured haircare? It might as well be Les Secrets de Loly! This vegan, cruelty-free and WOC-owned brand was created in 2009, but really exploded in the last few years across Europe as both the natural hair and 'curly girl' movements took off. LSL was also powered by a huge natural haircare forum started by the founder Loly, which had over 100,000 members at the time the brand was created. Members were looking for the best ways to care for their mane that simply couldn't be found in mainstream beauty: it had to produce results, skip oppressive chemicals and enhance the natural beauty of type 2-4 hair. Hence, LSL was born! Amen to that.
Kanvas Beauty is proud to be the exclusive retailer of Les Secrets de Loly in Australia and New Zealand.