Formerly known as O.S.T. C20, Korean brand TIA'M takes its name from the Persian word that translates to “a twinkle in your eye when you see someone for the first time” (why don't we have a word for that in English). A twinkle in your eye and a glow to your skin is pretty much what you'll get with using a TIA'M product. Its formulas are vegan, cruelty-free and intensely effective. Clear and luminous complexion, here we come!