Kanvas Beauty is making shopping for skincare simpler, safer and more inclusive
Choosing the perfect product for your skin doesn’t have be hard. Find out how we’re making the choice easier (and lowering the risk of adverse reactions) for you.
One of our pet peeves when we’ve purchased skincare in the past is the lack of transparency and inclusivity when it comes to how are products are classified. Sure, beauty retail has improved a lot over the years – descriptions are better, ingredient lists are more comprehensive and most retailers are now adding ‘clean’ and ‘vegan’ to their skincare filters. However, it still doesn’t tell us everything we want to know about a particular product. For instance, which hyperpigmentation treatments are suitable for dark skin? If I have rosacea, which exfoliants are considered safe for me to use? Which creams finish dewy and which ones are matte?
Inclusivity is more than just a buzzword
Kanvas Beauty was born from the idea that skincare is for everyone – therefore, the experience of purchasing beauty products should be made as inclusive as possible. We’ve seen a lot of our competitors throw that word around, but what does that actually mean and what does it have to do with beauty?
In short, we know that specific concerns can’t be addressed by the standard oily/dry/combination tropes. We also know pigmented skin responds differently to certain ingredients. On top of that, the condition of our skin and what we want out of our routine changes throughout our lives. It’s complicated, and that’s ok.
We’re making some changes to help you make an informed choice
On product pages, you’ll notice the below badges which tells you at a glance what this product is about.
These classifications are a result of the most common queries we received from you about skincare. You asked, we listened.
Remember, these badges are a guide – but always patch test before use!
Secondly, you can now shop by skin concerns, including specific conditions such as rosacea, hyperpigmentation, eczema and others. These issues are more common than you think, and deserved to be more openly addressed! Find it under the SHOP tab on our website. If there’s anything you think we’ve missed, or if you have a question that hasn’t been answered, we have Skin Konsult. Ping us, and we’ll get back to you within 24 hours.*
The experience we’ve created here at Kanvas thrives on your feedback. If you would like to see a skin topic addressed, think we could do with another badge or have any other suggestions, drop us a line at firstname.lastname@example.org . It’s a bit of a cliché, but your opinions really do matter to us!
The team at Kanvas Beauty
*Monday to Friday, excluding public holidays.