So this is super exciting for us—we've been *obsessed* with KraveBeauty ever since we first laid eyes on it. Liah Yoo is the founder of this amazing brand and she is a beauty influencer turned entrepreneur (goals). The basis of KraveBeauty is simple: to cancel out all the noise the beauty industry has created. Skincare can be overwhelming (we know it all too well) and what Liah is doing with Krave Beauty is helping people go back to basics. She is driven and empowering and her message is clear in her "Press Reset" collection. We'll talk about each product below. We sh*t you not—they are all GREAT products; well thought out and made with love and care. Liah has exhausted all research avenues to make sure your skin is getting the very best of the best!
"To empower everyone to step back, press reset and just listen to their skin. Let’s bring it back to why you're doing all of this in the first place – for you, for your best life." - Liah Yoo
"Cleansers should cleanse. But what many people neglect is choosing a cleanser that also protects the skin barrier. Harsh cleansers that are alkaline, strip away everything and leave your skin tight do more harm than good. It weakens the skin barrier—which is the best moisturizer you're naturally born with. In other words, your skin becomes drier, more sensitive and reactive."
The Matcha Hemp Hydrating Cleanser is an antioxidant cleanser that doesn’t mess up your skin barrier. It leaves you feeling clean, without stripping any natural and healthy oils away. It boasts healthy pH, hydration, antioxidants and no irritation. Matcha and hemp seeds are here to boost the skin’s intake of antioxidants and essential fatty acids.
Its key ingredients include:
Aside from its benefits on blemishes, this antioxidant promotes smoother and more supple skin due to its ability to rejuvenate skin cells and support skin structure. We love this stuff!
Hemp seed oil
HIGH in essential amino acids, HIGH in linoleic acid and so HIGH-drating! Great for all skin types, even for oily skin peeps. The fatty acids in hemp seed oil may help balance the skin and prevent inflammation. This one's a winner, right here!
A moisturiser that's no frills—created with a minimalist list of less than 10 ingredients. It blends into everyone's skincare routine and feeds your skin when it’s craving some good ol' fashion hydration.
"Moisturizers are probably the single most un-universal product category out there—everyone has a different preference. [...] When we were creating Oat So Simple Water Cream, we asked for your “ideal dream moisturizer,” and received 2,364 very specific, very different entries. Even though there were some commonalities in what you dreamed up, there was no singular answer. And, of course, because you are all so unique and so are your skin cravings.
Our response to these 2,364 diverse individual wishes? Simplify to amplify. We simplified the ingredients and formula to amplify the benefits. When the world is trying to sell products by adding features on top of features, we went in the opposite direction. The core purpose of Oat So Simple Water Cream is to simply moisturize. Nothing more, nothing less. We let go of unnecessary, trendy, fancy active ingredients, any potential allergens, irritants, sensitizers, and any other ingredients that can be problematic for sensitive and even fungal acne friends. After three years of developing—more like, downsizing—the formula, it came down to less than 10 ingredients." We love it!
Great Barrier Relief is a skin-soothing serum that restores your damaged skin barrier while evening out your complexion. This nourishing formula offers irritated skin a reset button by using tamanu oil and other ingredients that mimic a healthy barrier to replenish what your skin lacks.
#PressReset on instant gratification
"We are a generation that’s addicted to instant gratification and we see that reflected in the realm of skincare. We find satisfaction in seeing immediate results from our skincare products. This creates harsher formulas, which further inflame and sensitise skin. As a result, we find ourselves reaching for even more products to fix that reaction." Wow, who knew this vicious cycle doesn’t really solve your skin problem at all? A poor functioning skin barrier is the culprit of nearly every skin problem, including dehydration, dryness, inflammatory acne, rosacea, eczema, and so much more. Liah Yoo is the number one advocate when it comes to keeping the skin barrier in tact! And this product embodies her philosophy quite well.
“My aunt is a practitioner of holistic medicine and, on the side, created cosmetic products using natural ingredients and medicinal herbs. One day she came across tamanu oil and after discovering its amazing regenerative properties, began to develop a face cream with it. This was the incidental beginning of a whole new history of skincare. As she was testing out the product, she noticed that a huge, stubborn sunspot on her left cheek was finally fading and even noticed that her skin was firmer than ever! What was this magic? She couldn’t believe the results and started sharing it with her friends, family and eventually me. At this point, I had a ton of acne marks and some sunspots scattered across my face that didn’t seem like they were going to fade. As a skincare enthusiast, I thought I tried everything -- retinol, niacinamide, vitamin C, arbutin and all the other skin brightening ingredients that were supposed to fade those spots, but nothing worked better than my aunt’s tamanu oil cream. I needed to share this with the rest of the world. You deserve to know about this. Inspired by her formula, I created Great Barrier Relief, which has faded a lot of my discoloration, strengthened my skin barrier and has made my skin the healthiest it’s ever been. An added bonus, tamanu oil also promotes collagen production so it is a kickass anti-aging product that your mom will love too.
- Liah xx"
What's even more awesome is that every purchase of Great Barrier Relief helps protect the Great Barrier Reef. KraveBeauty donates 2% of all sales from Great Barrier Relief to the Great Barrier Reef Foundation. To learn more about how to help protect the largest coral reef system in the world, click here.